Prior to this past Tuesday, you would interact with a Facebook Page by becoming a fan. You would read in your news feed of a friend’s support of a business, product, etc. as “so-and-so has become a fan of such-and-such.” I almost titled this post “Only connect” ala Howard’s End because Facebook is getting rid of the Fan language for Pages in favor of a vernacular around the words “like” and “connect.” Instead of clicking on “Become a fan” you will now hit the “Like” button and thus become “connected” to the Page. In addition, Facebook is trotting out their “Like” button in other locations on the web such as Pandora and Yelp. When you click the “Like” button in these other places, the connection is reflected back on your FB profile. Facebook will continue to offer a third type of liking, eg. when a friend posts something and you hit the “Like” button.
I’ve heard a lot of people complaining (of course) that while there is a like button there is no dislike button, as if there aren’t enough outlets for negativity on the planet. I personally am pleased FB doesn’t include a dislike button. As we know, “everybody doesn’t like something,” but do we need to hear about it? Somehow complaining in raw digital form with no voice or tone reads so much more negatively than is probably intended. In general, I think it best that “If you don’t have anything nice to say on Facebook, don’t say anything at all.”