Tag Archives: Communications

Everything You Need to Know About Social Media You Should Have Learned in Pre-school

Image representing Twitter as depicted in Crun...
Image via CrunchBase

When you take away the high-tech veneer – the fancy apps etc.,-  and the various forms of Social Media are appraised for what they really are, things get pretty easy.  Social media are simply new communications tools and as such, the same basic principles for effective human communication apply and anyone can learn them.  In fact, everything you need to know to use Facebook, Twitter and the like you should have learned in Pre-School.  But in case you didn’t, here is a refresher:

1. If you don’t have anything nice to say, don’t say anything at all. Never put anything in digital form (email, wall post, tweet, whatever) that you are not comfortable sharing with the whole world for eternity.  Once you put something in digital form, it can potentially reach every person on earth until the end of time.  They don’t call it viral for nothing.  You have no control over the reach of your postings, so keep control over your content

Never be negative.  Ever.  No complaining.  No kvetching about anyone.  Negative comments when written on a screen, come off as petty and mean, much more so than is generally intended.  In the words of my mother, if you don’t have anything nice to say, don’t say anything at all.

2.  Share.  Once you get on Social Media, say something.  Participate in the conversation.  Don’t just lurk.  Remember the golden rule?  Do unto others as you would have them do unto you?  There is a reciprocity culture in Social Media and if you want people to pay attention to you, eg. by following you on Twitter or liking you on Facebook, pay attention to them.  Post things that may be useful to others.  Retweet or Share (on Facebook) something you  find interesting or amusing.  Comment on the posts of others.

3.  But don’t share too much. Though shalt not overtweet, or over post.  When people post too often, say six posts in a row on Twitter, it is oh-so-easy to just roll right through them.  Over-posters become like white noise.  So what is the right amount of posting?  It depends but bear in mind the old mouth-to-ears ratio comment.  It’s about right.  Listen twice as much as you speak.

4.   Content is King. Ok, so maybe you didn’t learn this one in pre-school but you should have because it is true.  Do not use Social Media tools to only promote whatever it is you may be selling.  To get people to pay attention to you and to keep them interested, you have to add value.  Your social media strategy should be to become an interesting and relevant voice in the conversation. When that is your focus, you are more likely to be successful so carefully consider the ratio of non-promotional content to promotional content in your postings.

Reblog this post [with Zemanta]
Advertisements

Facebook Fan Page Comments and the Marketplace of Ideas

Facebook, Inc.
Image via Wikipedia

When working with clients on Facebook Pages for their businesses, I’ve noticed some hesitation at the idea of committing to a social media presence.  It wasn’t the fear of not being able to keep up with posting or responding to fans.  No, it turns out it was a fear of negative comments.  And while I’m a big believer in the First Amendment and the ways it prevents our government from limiting the speech activities of our citizens, when it comes to someone’s livelihood and plain old client comfort and preferences, these concerns need to be taken seriously.  After all, isn’t it true enough that a lie gets half way around the world before the truth gets its boots on?  People are very quick to make judgments in our warp-speed, information-packed world.  Many people decide whether or not to see a movie after a quick look at the number of stars it receives, and a few critical words posted by a random diner on one of the many restaurant review websites can steer business away.  Is the solution to unclick the fan posting option on your Page settings?

Ultimately the decision to allow or not allow Fan posts on a Page is in the client’s hands and really depends upon their comfort.  My preferred strategy for Facebook would be to do a great launch with a nice-looking store front Fan Page, invite lots of friendly customers to become fans, allow fans to post and then monitor the page closely for problems.  Ideally you receive lots of positive posts and the “marketplace of ideas” prevents any negative comments from being damaging.  It is not a perfect system but we don’t live in a perfect world.   While I would prefer that people follow the advice of my mother, “If you don’t have anything nice to say then don’t say anything at all,” often times it is the cranky people that have the most to say and the most energy for saying it.  Fortunately, Facebook has provided all sorts of handy tools to delete posts and even to ban fans completely.  Still, there are some businesses that are poor candidates for open fan posting because of confidentiality or liability issues.  But by completely blocking fan posts, a business may miss out on one of the best sales-boosting tools: personal recommendations.

Reblog this post [with Zemanta]